In a recent post, I wrote about the many reasons why a business should blog. You can read it here if you missed it Why Should a Business Blog?
What I would like to talk about in this post is some suggestions and ideas for the type of blog posts that you may want to consider writing and sharing with your audience.
Perhaps you are ready to blog but are still short on ideas and inspiration. If that is the case, I have listed some simple writing prompts below to help get you started.
What Have You Worked On In The Last Week?
This is always a great one for getting the creative juices flowing.
Have a think about the things you have been working on in the last week. Have you worked with a new client? Perhaps you have been involved in a process that is slightly different to your usual work? Have you completed a new project? Is there something here that would be of interest to prospective new clients? Share it, explain the process, tell your readers why it was successful.
Refer to your new client, if it was a business to business transaction, perhaps there is an opportunity for collaboration. There is a good chance that it may be of mutual benefit to your combined audience. There are several prompts here that are certainly blog worthy.
Niches That Need To Be Explained
Does your particular business have a niche that needs to be explained to your audience. Is this something that could be set out over a series of blogs? If clients understand what you do, it helps them to see why your services may be of benefit to them. If they aren’t well informed they may not see how you could help them. Make it easier for people to do business with you.
The Devil Is In The Detail
Don’t fight shy of detail. You may be the expert at your business but your prospective client isn’t. Sometimes it can be simple blocks and misunderstandings that can prevent us from investing in a service. Spell it out.
Anticipate Customer Questions
Are you asked the same question regularly about your product or service? If so, this is certainly blog worthy. Simple explanations and answers to popular questions make great blog material. You can refer potential customers to your posts over and over again.
It’s Not Just About The Words
If you have a creative business, let photographs do the work for you. We are always drawn to an image – look at how popular Instagram and Pinterest are. Some of your fabulous images followed by a few words about the process or journey can provide a very interesting blog post for your readers. Perhaps you have a gardening business – let the service work for itself through images.
New Products & Services
Are you about to launch a new product? How exciting! Have you told your customers? If not, why not? This is fabulous news and you need to be sharing it. Perhaps you are looking for some feedback before launch? Again, ask others for their thoughts. This is also a great way to get a dialogue going through your blog comments section.
Don’t Forget We Want To Get To Know You
We are more likely to place our business with someone that we know, like and trust. Allow us an insight into the face behind the business. Perhaps you have a team? Introduce them if so. This could be a blog post of its own. It puts faces to names and provides a personal touch. Don’t be afraid to intersperse posts with snippets about yourself either.
At the time of writing this post, the weather is scorching. If my business related to fans, coolers, outdoor furniture or such like, I would be missing a trick not to talk about my products on my blog. Today the hashtag #toohottosleep is trending on Social Media. Imagine if your product was the solution!
So there we have a few suggestions which will hopefully be sufficient to help you to start popping some ideas down for a blog post.
In my next post, I plan to share an example of a business blog.
If there are any business owners that are finding blogging difficult to approach or feel that their business doesn’t lend itself to a blog post, feel free to drop me a line via my Contact Page. I would be happy to include your business as an example.
Good luck and thank you for reading.