Blogging For Business

In my recent post, Writing Prompts for a business blog, I shared some ideas for blog posts.  I also said that I would share with you a business blog example this time.

I have chatted to a few people that have found that content can sometimes be a little hard to come up with.  Content that is not legislative, dry or impenetrable.

I talked before about including current affairs and news items and how they can make useful and interesting posts to share with your readers.

Using your authentic voice to share a news story that is relevant to your business allows the reader to get to know you better.

You are providing useful readable information that allows your reader to relate to you or engage in debate.

I have chosen to write a piece for a HR Consultant this time.

Have a look and see what you think.  Is there something here that could spark an idea for your business?

Example

Employers in Sweden To Introduce 6 Hour Working Day

 

Map of Sweden

You may have read in the news recently how some Swedish employers are planning to introduce a 6 hour working day.  In fact, some employers in the country have already adopted this practice.  6 hours per day with no pay cut.

Sweden is a country that takes the work/life balance issue very seriously.

This is certainly a very interesting and attractive concept.  If it works for the business and the staff are more productive as a result then why not?

It is very true that we are often more productive when we have a shorter period of time in which to carry out a task.  If condensing hours for the same pay is a choice then it’s a big win all round.

A way of judging the effectiveness of such an idea is to take a look at flexible and part-time workers.  These employees have generally chosen this type of working arrangement to accommodate their commitments outside of the workplace.

These workers are committed to their particular time constraints.  They do not have the luxury of time.

It could be said that a part-time worker is therefore more productive because they have less time to complete their work.  It is crucial that they leave the office at a particular time and they will use every moment that is available to them diligently.

A full-time worker, whilst under the same pressures, may have the ‘freedom’ to leave something until later.  They may not need to leave at a particular time and it suits them to get a piece of work completed in slower time.  Perhaps when it is quieter in the office.

This then begs the question of how seriously it would be taken.  Would those that clock off after the six hours been seen as shirkers in a culture that can work 24 hours?   Where the norm can often be to stay later to finish tasks.

Would our workforce be able to embrace a culture of working less hours?

At a time when people are so time poor, it does suggest a way to support the work/life balance.

Have the Swedes got this spot on?

Would it ever take off here in the UK?

What are your views?

Could your business cope with such a shift?

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You can see here that having provided a ‘newsy’ and ‘topical’ post, the HR Consultant is also inviting readers to interact.  This lends itself to opening up an opportunity for more questions to be asked of the HR Consultant potentially leading to a future working relationship with a client.

If it provides particular interest and addresses a problem area, the reader may also choose to share the information more widely.

So, how is your blog content coming along?

Are you winning?

Or are you still finding it challenging and taking too much time?

Do get in touch if I can provide some help to get your first post published.

Thank you for reading.

Nicky

 

 

 

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