BFG Dream Jar Trail

If you love a trail and you love Roald Dahl’s BFG, then the BFG Dream Jar Trail in London is an absolute must.

As a family, we have done several of the London trails but this one has to be the best and dreamiest one of all.

This trail which celebrates Roald Dahl’s 100th birthday is in support of Save the Children and Roald Dahl’s Marvellous Children’s Charity.

We saw the movie prior to doing the trail.  If you haven’t yet seen it, it’s a ‘must see’ in my opinion.  I think we managed to cover every emotion between our little group but we certainly came out feeling uplifted and fully briefed on Dream Jars.  It was one of the best children’s movies I have seen in ages.  It made our little hearts thud.

So, the Dream Jars are scattered around London and are based on the dream of celebrities and artists.

Best of all, it is completely free which is a real bonus in the summer holidays for the ‘Human Beans’


There are several different trails that you can do and we chose the City, Southbank and West End area.  We did think we may possibly see them all in a day, forgetting of course that there is always so much going on in London to stop and see.

The ‘must see’ jar on the list was that of the young lady who is very present in the children’s lives at the moment – Zoella.

Zoella - BFG Dream Jar Trail

You would be forgiven for thinking that The Drama Tween is worshipping at the altar of Zoella’s jar although she is in fact just ticking if off her list!

Zoella - BFG Dream Jar Trail

And to see the jars among the backdrop of the London landmarks was even more special.

Tower Bridge & City Hall

A few more jars along the way courtesy of Simon Cowell ……..

Simon Cowell Niall Horan

Be prepared for lots of walking and stops for snacks and the occasional mummy wine.

The great thing about these trails is that you meet lots of other parents and children all doing the same thing and you can share details of where the Jars are.  They can be easily missed.  We managed to walk past two without noticing them!

“The matter with human beans is that they is absolutely refusing to believe in anything unless they is actually seeing it right in front of their own schnozzles.” 

Here is the very intricate Jar designed by Stephen Hawking ………. ‘I Dream of The Universe’


And then a hop on the train to Knightsbridge and Harrods where the jars were very strategically placed in the toy department.  It was a while before we managed to get out of there!

Graham Norton Harrods

And the Delevingne sisters at South Kensington

Delevingne Sisters

We actually only managed to see 12 jars in a whole day.  There were so many street entertainers en route and interesting things to stop and watch that the time just passed.

We will certainly spend another day doing another part of the trail before it finishes at the end of August.

There is a link here to the BFG Dream Jar Trail website where you can find more details and download the maps for the trail.

I thoroughly recommend it.








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